Beadahs, formerly Beadniks, is a mother-daughter collaboration bolstered by talented bead-enthusiast employees and customers. Beadahs is an enjoyable and gorgeous bead activity store located in Santa Monica where you can escape into an exotic world of beads and create your own jewelry. The mother-daughter partnership in the punny beading world of Ermie and Shannon evokes the double-entendre/cross-lingual pun that honors their Filipino heritage because the name “Beadahs” or “bidas” means “heroes” in Tagalog, the main dialect of the Philippines.
Herminia (a.k.a., Ermie) has traveled the globe, having her start across the Pacific Ocean in Manila, Philippines. She moved to Los Angeles in the late 1960s and met the love of her life, Jim. Their work moved them to Italy, all over the U.S., the highlands of Scotland, the mountainous beauty of Colombia, the frigid cityscape of Russia, and the scorching white-hot heat of the Middle East. Though West Los Angeles is home, Asia – the Philippines and Thailand, especially – is the locale of Ermie’s dreams. Ermie brings so much creativity and excitement to the store. She has channeled all of her globetrotting exploits into an aesthetic and sensibility that is all Beadahs.
Shannon and her mom, Ermie, opened the bead store together. She has had the privilege of traveling with her parents around the globe, although, she missed out of living in Scotland, Colombia, Russia and the Middle East. A professor of English by formal training and a beadweaving fanatic by the seat of her pants, Shannon is blessed with multifaceted knowledge. She gets asked all the time how long she has been beading and she always answers “as long as I can remember.” Her astute husband recalls her beading developing prolifically when she was procrastinating about writing her dissertation. You might well say that after achieving her Ph.D., she has made procrastination into a livelihood.